Javea presents its Mediterranean character in FITUR

A tourist campaign offering weekend getaways outside the summer season to discover the true essence of the town.

Madrid Wednesday, January 29th. The Mayor José Chulvi, and the Councillor for Tourism Antonio Miragall, today presented at Fitur2015 the holiday off-season campaign "Xàbia, a Mediterranean memory," a project which involves Xàbia’s tourism sector, such as hotels, restaurants, and businesses engaged in entertainment, especially water sports.
Under the slogan "You deserve more than just a summer holiday" the campaign promotes the Mediterranean character of the population and the town as a destination that can be enjoyed throughout the year thanks to its friendly atmosphere and spectacular environment.
A TV commercial has been produced starring citizens of Xàbia showing its best natural areas, leisure and gastronomy options, created by Sol de Invierno. (https://www.youtube.com/watch?v=S3Iqto-yBg4)
The campaign consists of seven off-season week-end packages with two nights’ accommodation with breakfast, lunch or dinner at one of 15 participating restaurants and a thematic activity for the break: cultural and leisure (theatrical or historical) routes, culinary (gastronomic route) and active recreation (hiking on Cap Prim). Everything included from 55 euros per person, a price that varies depending on the hotel selected.
In addition, brochures are available with other interesting services or activities to do in the town and other special offers for those who enjoy these breaks, from renting a car at the airport, to a raffle of gift items.
These offers are marketed in the two travel agencies in Xàbia (I Love Trips and Jambo Travel) .
Besides the presentation of the campaign, Xàbia had its desk open on the Costa Blanca Tourism stand during all fair days and today enlisted the help of representatives of Fogueres 2014 which attracted the attention of many visitors. The girls have worked to promote Xàbia fiestas, and wore their traditional dresses.

Posted by: Steve Nott on Tuesday 10th February 2015